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Marketing Technology is changing. On this site, I discuss the latest trends and best practices for becoming a MarTech Ninja!

Get more value from your DMP

Having implemented the basic use cases for a DMP, most organisations are still falling short of their full potential. For most organisations the biggest value of a DMP is from these basic use cases; excluding known customers from expensive acquisition campaigns, and using 2nd and 3rd party data to extend your reach and increase your relevance. However, there are other strategies which will drive additional value to your business where your DMP will provide a crucial role. This article explores a number of strategies which organisations can implement to drive more value from their DMP.
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